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1970

Triumph Stag

A V8 four-seat tourer with Italian lines and a glorious exhaust note.

STG 3J
Triumph Stag
Photo: Ermell, CC BY-SA 4.0, via Wikimedia Commons

The story

The Stag began as a Michelotti show car that Triumph liked enough to build. Its own V8 sounded wonderful but overheated if neglected, and that reputation dogged it. Well-sorted cars are much loved today.

Inside

A walnut dash, two small back seats and a padded T-shaped roll bar overhead. Most were sold with both a soft top and a lift-off hard top.

In period colours

Tap a colour to respray the drawing.

Saffron
Did you know?

James Bond drives a yellow one in Diamonds Are Forever.

On screen

Diamonds Are Forever Film, 1971
Bond borrows a yellow Stag from a smuggler he is impersonating.

Meanwhile, in 1970

The Beatles split up, and eighteen-year-olds voted in a general election for the first time.

Best-selling single of 1970: In the Summertime by Mungo Jerry

Buying and running

Before you buy a 1970s car

  • Rust is common in sills, wheel arches, front panels and the bottom of the doors.
  • Check the wiring and electrics carefully, as they age badly.
  • Many volume-selling cars still have good parts support, but badge-engineered and low-volume models can be harder to source.

General notes, not specific to this model. Check the model's own history before buying.

Rivals of its day

Picked automatically: cars on sale at the same time with similar size, speed and price.

TVR 3000M1972 · 121 mphCompare
Jaguar XJ61968 · 124 mphCompare

See the real thing

These open in a new tab: the car on Wikimedia Commons, the interior and the badge as Google image searches.

Flat out 020406080100120140 MPH
116 mph
First builtJune 1970
Age today56 years since launch
Built atCanley, Coventry
On sale1970–1977
Years in production7 years
Number madeAbout 25,900
Kerb weight1,300 kg (approx.)
Fuel economy24 mpg combined (approx.)
Engine3.0-litre Triumph V8
Power145 bhp
Top speed116 mph
Speed ranking95th fastest of 164
0–60 mph9.5 seconds
Price when new£1,996
In today's moneyAbout £40,000
Designed byGiovanni Michelotti

Today's money: the launch price adjusted for inflation to 2026, using the Office for National Statistics price index.